How You Can Improve Conversion Rates On Your Website

How You Can Improve Conversion Rates

Learn how you can improve conversion rates on your website!

Here are some straightforward ways you can increase conversions. These techniques are being used very effectively by the some of the world’s best marketing specialists because they just flat out work.

The best part is that while all these are considered to be advanced strategies, in reality, they are all very easy and you can put them to use immediately.


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Scarcity Tactics

Scarcity is a something you’ve most likely seen on different sales pages. There is a wide range of strategies that you can use, however, they all basically work the same and it goes like this…

“Buy now before the end of the special pricing time frame or they’ll miss on that price.”

Now, what kind of specials would they miss out on?

Here are a couple of thoughts:

1. Special discounted prices that’ll rise substantially when the time frame expires.

2. An offer or deal they cannot get anywhere else.

3. Unavailability of the product (due to a shortage in inventory)

Basically, your job is to persuade customers to purchase your product right now.
Some customers may leave the website only to come back later to make the purchase. But a majority of visitors that leave your site will never return.

If you want to seal the deal and make the sale, then you’ve got to do it right now while the visitor is on your site. Never give them an opportunity to leave without buying.

If you need a fast, simple approach to use scarcity on your site, then use a countdown timer. To see how easy it is to set up a countdown timer, click here to see a short how-to video.

Scarcity is truly the most effective technique for getting sales because people simply hate missing out on a deal for something they really want. People just don’t like to pass up an opportunity on any deal.

By properly using scarcity strategies, you’ll get people to buy any given deal immediately instead of waiting and thinking about it. This little trick will increase your conversion rates more than anything else.

Offer Free Samples

Believe it or not, but offering visitors something for nothing can really be a great way to gain trust and make the sale and it is based on the principle of reciprocity.

Let’s take an example of a grocery store where free samples of a product are being given away.

Most people will end up buying this product (even if they really don’t want to) because they feel compelled to after receiving something for free.

Many will buy the product because they actually liked it….but also because they felt good about getting something for free. Now there are some that won’t buy at all, but some will still feel some level of guilt for getting something for nothing.

A similar thing might happen in a shopping mall’s food court. Somebody would offer you a sample of pizza and you wind up eating pizza rather than the burger you had initially thought you were going to have. This absolutely works because it has happened to me before.

You can even re-enforce the ‘guilt’ they feel by subtlety mentioning you just gave them something for free. Many companies and organizations use this technique any time they give out free samples.

Have you ever been through an experience where you got a free trial of something and the company followed up with and you and said, “We hope you’re making the most of your free, no-obligation trial!”

They are telling you that they’ve given you a free gift, and now they want you to purchase the real product or full version of the product.

The only advantage here is that the free sample won’t necessarily be anything of a large monetary value and will increase the amount you make in sales versus what it costs you to give these free samples away.

Provide Social Proof

You may have heard that word-of-mouth marketing is the best kind, and it’s absolutely true. Think of yourself as a consumer. Wouldn’t you buy something if someone you knew or trusted gave a product a five-star rating?

This is simply because people trust each other a lot more than they trust advertisers or marketers. This is no big surprise as most consumers are very skeptical.

Now there are different kinds of “social proofs” you can use on your websites to increase your credibility. Some of these include:

(a) Video Testimonials—Video testimonials are an excellent way to gain trust because visitors can see the feedback is coming from people that have actually made a purchase. Of course, it could be your mother and most loved cousins to begin with… however it will only help if the feedback is genuine.

(b) Testimonials—These alone most likely won’t do much unless you re-enforce them by including names and pictures of actual purchasers.

(c) Off-Site Reviews—If you can find people to offer positive feedback on their own sites, your product will sell more because of this third-party endorsement. Your products will basically be pre-sold when visitors land on your page from someone else’s site based on their recommendation. Be sure to link to these reviews from your site.

(d) Case Studies—Another excellent type of social proof is case studies. If you can find genuine cases of individuals who have used your products and profited from them, then these case studies can skyrocket your conversions.

(e) On-Page Popups—On-page popups cannot be blocked by the visitor the way standard popups can. Additionally, they work extremely well if they appear to be part of the actual page. The common types of On-Page popups you will see are lightbox popups or slide up popups.

Give a Strict One-Time Offer

A one-time offer is something you can offer on a very restricted basis. It’s a type of scarcity strategy, which we discussed earlier, yet it is extraordinarily effective, as it guarantees the visitor they will never see the offer again. If you offer this, make sure you offer it only once so your credibility doesn’t take a hit. If they see the same offer again later, they will never believe you again.
OTOs are generally shown after a customer makes a purchase and they don’t really affect your conversion rates, but they are effective at increasing the sales of other more advanced products or add-on products after the user has purchased your front-end offer.

Offer Various Payment Options

Have you ever realized that most online sales pages offer only two of the most common payment options—credits cards and PayPal? With the advancements being made in taking payments online you can now allow your potential customer’s various payment options like debit card payment or three-month deferred payment etc…

If your product is expensive then you may want to consider a more easy and affordable payment plan to help increase your sales. One of the easiest ways is to break the payment plan into three months of deferred payments.
For example, many would find it difficult to pay $200 at one time for a tablet but would be able to afford it in three installments.

So you could divide the sales price of your $200 product into a billing plan of $70 for three months. Then you would actually earn $10 extra for the same product just by letting the customer pay in installments. Try it and see the increasing conversions for yourself.

Know Your USP

USP? What does that mean to increase your conversions?

USP stands for Unique Selling Proposition and your USP(s) is something that will separate you from your competitors in the eyes of your prospective customers.

Remember that a USP does not need to be unique to whatever you are selling and it might already be available in all of your rivals’ products. It is simply unique to your company since you highlight that feature and your competition doesn’t.

A well-known case of USP can be demonstrated with Claude Hopkins’ taking a tour through the Schlitz brewing plant.

While there, Hopkins saw the empty beer bottles being cleaned with steam.

The plant manager told him that he didn’t think that they could use the steam cleaning of empty bottles in the advertising because every beer company did exactly the same thing.

Hopkins understood that the normal consumer had no idea about this part of the process, so he highlighted this information in the Schlitz campaign, and the sales skyrocketed!

So remember, your USP isn’t essentially about being one of a kind. The USP is about telling your clients something that’s unique about you or your product.

Realistic Way To Make Money Online

Do any of you remember traffic exchanges?

I am very blessed to say that at the age of 15 in the year 2000 I discovered that you can make money online from a computer, set your own hours, and live life on your terms! I discovered realistic ways to make money online.

I recall very clearly in my early years running the long dial-up chord in my family’s house in Prescott, WA to my room. I remember all the crazy things I tried like traffic exchanges where I would let robots do clicks for me while I slept so I could get an affiliate offer to show up to what I thought were going to be people!

As you probably guessed just other robots saw my offers, and so no sales happened from that method!

Even though it was not easy to earn money in the early going, I did learn that if you stick with the basics amazing things begin to happen!

The 2 simple keys to success online involve:

1) Finding a niche market
2) Building an audience

Everyone over complicates an Internet business, and this method of course works in any niche market.

For example if you are good at golf or passionate about golf you can build an audience up of people that want to know how to cure their golf slice, improve their score, or be a better putter. You would set out to build an email list and social media following of people interested in that topic.

Once you build up an audience you can promote them related offers that solve their problem. These could include products you promote as an affiliate where you earn a commission or you could sell them information products. You can easily find products to promote as an affiliate on JVZoo, Clickbank,, Amazon affiliate program, Ebay Partner Network, and more.

I decided to create a training which lays out this business plan in more detail including how to start building your first list and many different proven ways to get real, targeted traffic! This is not your typical Internet marketing course which is just using PowerPoints. This is a live more interactive style of training filmed in a beautiful location in northern California!

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Quick and Easy Information Product Creation Tips

Having your own information product is one of the best things you can do for your online business. If you have your own product you can bring on a team of affiliates to promote it for you which leads to more sales for you, and email subscribers.

My online business changed for the better once I created and released my first product. To help you kickstart the information product creation process for you I have something special below. Download this free audio to learn the process I go through to map out my products from start to finish.

Long time direct response marketing leader Michael Penland interviewed me during this call.

Click Here To Listen or Right-Click to save it to your computer’s hard drive.

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Free List Building Ebook

Today I have a free list building ebook for you to download called “List Success”. You also have giveaway rights to this ebook. Inside this report you will learn the basics of having success with your own email list.

I feel list building is vital to your success with an online business. So this report gives you a good start on your list building and email marketing efforts.

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Thanks for being a valued subscriber and remember you can give away this report or sell it as your own!

Donate To Wounded Warrior Project

wounded-warriorI also want to encourage you to make a contribution to the Wounded Warrior Project. This is a project that I firmly believe in for helping wounded soldiers as they return home from war. Many times they are left to fend for themselves, and this organization gives them the help they need to get back on their feet. I feel this is the least we can do for those that sacrificed so much for us.


Click Here To Donate Online

Have a blessed day!