One thing that really ticks me off in our industry is the “Flavor of the Month” gurus that launch new products and they use scare tactics to get you to take action! Some of the more recent ones I have seen tell you that “E-mail marketing is dead!” and Facebook or Twitter or YouTube or LinkedIn or (Insert Favorite Social Media Site Here)…is the only solution!
I saw another one that said “SEO Is Dead!” and it proceeded to promote a Facebook product. Ironically 3 months later this same person released a course on SEO saying it is the only way to get traffic!
Now I understand why they do this because scare tactics tend to work on a lot of people, but the irony of it sickens me. The irony is that email marketing was used to get people to buy into their product on Facebook, Twitter, YouTube, etc. telling you that Email marketing is dead! LOL! Most people don’t catch this and they go buy that product to be hit next month with something that says Facebook is changing so you need to focus on LinkedIn now or some other thing!
The point of my rant here is to say that I think social media (Facebook, Twitter, LinkedIn, YouTube, StumbleUpon, Google Plus, etc.) are all excellent ways to get traffic. The thing I want to caution you from doing is relying on them for your only source of traffic!
This is a warning because Google Plus has recently launched so people will be selling you courses on it. The courses themselves aren’t bad and I have one in the que myself to make, but just be wary of people telling you that you should focus 100% of your attention on it to get traffic or else your business will be doomed!
Read my quote below which is an excerpt from a blogger that I have a lot of respect for. That proves my point right there that email marketing isn’t close to being dead nor will it be going anywhere in the near future!
Further some will argue with me that mobile is going to take away email, but that is a funny argument because nearly every mobile phone out there has a built-in email software program on it! Millions of phone users check email everyday. They may not check from their computer, but they get it on their phones.
If you take anything away from this rant you need a well-rounded marketing approach to your business which includes SEO, Facebook, Twitter, LinkedIn (if applicable), StumbleUpon, GooglePlus, YouTube, Press Releases, Social Bookmarking, Web 2.0 Content Sites, Article Marketing, other backlinking methods, paid search, and of course email marketing!
The email list will arrive for you if you leverage these other methods! Don’t put all of your eggs in one basket! Be smart and don’t let anyone fool you that the latest craze is the only way to work. The fact is that they all work.
Also, you should still invest in courses on those traffic topics, but buy them with the understanding that you should use them as a piece of an effective online marketing campaign. Not one of those methods will be everything you need to get traffic. Just like paid search slapped people that relied heavily or entirely on it, I a guarantee that Facebook, Twitter, StumbleUpon will make changes as well. They all eventually do!
So just be careful out there!
Let me know your thoughts as I am sure you will!
Quote from Article:
“E-mail’s value. Website Magazine compares the marketing potential of Web sites and social media to the value of e-mailing (Picture Proof of Email’s Value).
There are 3.3 billion daily searches on the 463 million Web sites.
Facebook has more than 750 million members worldwide, of which there are 60 million updates daily.
Twitter has 300 million members who tweet 140 million times per day, but more than 50 percent of the accounts aren’t active.
Google + has more than 25 million users with 1 billion shares by the users each day.
But e-mail accounts, worldwide, total 2.9 billion – 42 percent of the planet’s inhabitants – with 188 billion e-mails sent daily. No wonder the U.S. Postal Service is in trouble.
In other words, e-mail is more promising for mass marketers because it represents the highest volume of traffic in communication.
E-mail marketing is king if it executes by accomplishing three goals: 1. The right message. 2. The right audience. 3. The right time.”
Source: Timely for Q4 Sales: Latest Trends in E-mail Marketing
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