How You Can Improve Conversion Rates On Your Website

How You Can Improve Conversion Rates

Learn how you can improve conversion rates on your website!

Here are some straightforward ways you can increase conversions. These techniques are being used very effectively by the some of the world’s best marketing specialists because they just flat out work.

The best part is that while all these are considered to be advanced strategies, in reality, they are all very easy and you can put them to use immediately.


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Scarcity Tactics

Scarcity is a something you’ve most likely seen on different sales pages. There is a wide range of strategies that you can use, however, they all basically work the same and it goes like this…

“Buy now before the end of the special pricing time frame or they’ll miss on that price.”

Now, what kind of specials would they miss out on?

Here are a couple of thoughts:

1. Special discounted prices that’ll rise substantially when the time frame expires.

2. An offer or deal they cannot get anywhere else.

3. Unavailability of the product (due to a shortage in inventory)

Basically, your job is to persuade customers to purchase your product right now.
Some customers may leave the website only to come back later to make the purchase. But a majority of visitors that leave your site will never return.

If you want to seal the deal and make the sale, then you’ve got to do it right now while the visitor is on your site. Never give them an opportunity to leave without buying.

If you need a fast, simple approach to use scarcity on your site, then use a countdown timer. To see how easy it is to set up a countdown timer, click here to see a short how-to video.

Scarcity is truly the most effective technique for getting sales because people simply hate missing out on a deal for something they really want. People just don’t like to pass up an opportunity on any deal.

By properly using scarcity strategies, you’ll get people to buy any given deal immediately instead of waiting and thinking about it. This little trick will increase your conversion rates more than anything else.

Offer Free Samples

Believe it or not, but offering visitors something for nothing can really be a great way to gain trust and make the sale and it is based on the principle of reciprocity.

Let’s take an example of a grocery store where free samples of a product are being given away.

Most people will end up buying this product (even if they really don’t want to) because they feel compelled to after receiving something for free.

Many will buy the product because they actually liked it….but also because they felt good about getting something for free. Now there are some that won’t buy at all, but some will still feel some level of guilt for getting something for nothing.

A similar thing might happen in a shopping mall’s food court. Somebody would offer you a sample of pizza and you wind up eating pizza rather than the burger you had initially thought you were going to have. This absolutely works because it has happened to me before.

You can even re-enforce the ‘guilt’ they feel by subtlety mentioning you just gave them something for free. Many companies and organizations use this technique any time they give out free samples.

Have you ever been through an experience where you got a free trial of something and the company followed up with and you and said, “We hope you’re making the most of your free, no-obligation trial!”

They are telling you that they’ve given you a free gift, and now they want you to purchase the real product or full version of the product.

The only advantage here is that the free sample won’t necessarily be anything of a large monetary value and will increase the amount you make in sales versus what it costs you to give these free samples away.

Provide Social Proof

You may have heard that word-of-mouth marketing is the best kind, and it’s absolutely true. Think of yourself as a consumer. Wouldn’t you buy something if someone you knew or trusted gave a product a five-star rating?

This is simply because people trust each other a lot more than they trust advertisers or marketers. This is no big surprise as most consumers are very skeptical.

Now there are different kinds of “social proofs” you can use on your websites to increase your credibility. Some of these include:

(a) Video Testimonials—Video testimonials are an excellent way to gain trust because visitors can see the feedback is coming from people that have actually made a purchase. Of course, it could be your mother and most loved cousins to begin with… however it will only help if the feedback is genuine.

(b) Testimonials—These alone most likely won’t do much unless you re-enforce them by including names and pictures of actual purchasers.

(c) Off-Site Reviews—If you can find people to offer positive feedback on their own sites, your product will sell more because of this third-party endorsement. Your products will basically be pre-sold when visitors land on your page from someone else’s site based on their recommendation. Be sure to link to these reviews from your site.

(d) Case Studies—Another excellent type of social proof is case studies. If you can find genuine cases of individuals who have used your products and profited from them, then these case studies can skyrocket your conversions.

(e) On-Page Popups—On-page popups cannot be blocked by the visitor the way standard popups can. Additionally, they work extremely well if they appear to be part of the actual page. The common types of On-Page popups you will see are lightbox popups or slide up popups.

Give a Strict One-Time Offer

A one-time offer is something you can offer on a very restricted basis. It’s a type of scarcity strategy, which we discussed earlier, yet it is extraordinarily effective, as it guarantees the visitor they will never see the offer again. If you offer this, make sure you offer it only once so your credibility doesn’t take a hit. If they see the same offer again later, they will never believe you again.
OTOs are generally shown after a customer makes a purchase and they don’t really affect your conversion rates, but they are effective at increasing the sales of other more advanced products or add-on products after the user has purchased your front-end offer.

Offer Various Payment Options

Have you ever realized that most online sales pages offer only two of the most common payment options—credits cards and PayPal? With the advancements being made in taking payments online you can now allow your potential customer’s various payment options like debit card payment or three-month deferred payment etc…

If your product is expensive then you may want to consider a more easy and affordable payment plan to help increase your sales. One of the easiest ways is to break the payment plan into three months of deferred payments.
For example, many would find it difficult to pay $200 at one time for a tablet but would be able to afford it in three installments.

So you could divide the sales price of your $200 product into a billing plan of $70 for three months. Then you would actually earn $10 extra for the same product just by letting the customer pay in installments. Try it and see the increasing conversions for yourself.

Know Your USP

USP? What does that mean to increase your conversions?

USP stands for Unique Selling Proposition and your USP(s) is something that will separate you from your competitors in the eyes of your prospective customers.

Remember that a USP does not need to be unique to whatever you are selling and it might already be available in all of your rivals’ products. It is simply unique to your company since you highlight that feature and your competition doesn’t.

A well-known case of USP can be demonstrated with Claude Hopkins’ taking a tour through the Schlitz brewing plant.

While there, Hopkins saw the empty beer bottles being cleaned with steam.

The plant manager told him that he didn’t think that they could use the steam cleaning of empty bottles in the advertising because every beer company did exactly the same thing.

Hopkins understood that the normal consumer had no idea about this part of the process, so he highlighted this information in the Schlitz campaign, and the sales skyrocketed!

So remember, your USP isn’t essentially about being one of a kind. The USP is about telling your clients something that’s unique about you or your product.

How Online Video Changed My Business

I have a personal story to tell you that I feel will help inspire, and also show you exactly how my business took off. Also, I will also tell you about some huge mistakes I made along the way.

As many of you know I have been earning income online since 2003 when I was in high school. I even had my first paying SEO and traffic client at that time. It has now been 10 years that I have been making money for myself from my computer.

Since 2006 I have been earning a full time living online. To clarify I will be the first to tell you that I wasn’t actually “killing” it online at that time, but I was making enough to where we could pay our bills, and I was making as much for myself as I was at a regular salaried job.

Before I started college my goal was to be self sufficient, and I achieved that goal.

I made some money through a pet business I had, with paid SEOclients, and with affiliate marketing the hard way! Yes, I say the hard way because I wasn’t building a list. I didn’t start doing that until 2008, and it wasn’t until 2009 that I really realized how important list building is!

Now, this is not going to be an email telling you about list building because if you have followed me for any amount of time you know just how important it is to your success or failure online.

It was 2007 when I remember having my first real success with video. I recall having my first video reach over 10,000 views. That was a huge deal for me, and in the description was a link to my pet website at that time. That video still generates a tons of views to this day!

Also that same year I started to earn over $300 per month extra income as an affiliate for eBay. I remember making several videos to promote the hot Christmas product of that time the Nintendow Wii and the Nintendo Wii Fit the following year. Video was responsible for about 90% of that success. At Christmas time each of those years I cleared over $1,000 in commissions.

For someone who up to that point had made most of his money for clients, it was a big step. In 2008 things really started to change for my business in a big way.

My success with that prompted me to create a course on affiliate marketing to help people learn how to make a few extra hundred dollars per month.

I decided to create a course called “No Money Down Affiliate System”. It was a 30 video course teaching people exactly how to setup the same affiliate systems I was using with completely free methods.

I have completely revised and updated that course since that time, and it is now called No Cost Income Stream.

Back to 2008 when I created that course I used Camtasia’s screen capture software to make the course step by-step, and easy to follow. I also decided to sell private label rights to the course to increase my sales.

I launched that course on the Warrior Forum, and was blown away at how much I made.

With that first video course of mine I was able to build an email list of proven buyers. So after that success I got to work on another course, and sold that to them. Then I started using my list more aggressively for email marketing.

In 2010 I had my first six figure launch. It wasn’t a traditional launch, but was one that I rolled out throughout the year, and had various affiliates promote it.

The course was my IM Guru PLR which consisted of 5 of my video courses all bundled into one offer. I of course built an even larger list at that point.

Around that time I had my first $1,000 day as an affiliate by promoting my now business partner and good friend Eric Holmlund’s course. Eric was doing a 7 day firesale for a great course with rights. I pushed that product, and generated over $13,000 in commissions. I was completely floored, and haven’t looked back since.

I continued to promote Eric’s future launches with my business partner Jeff Wellman, and we soon got his attention. That led to a business partnership that includes 3 six figure launches, and monthly membership program called our Real Coaching Club. You can get full details of that coaching club on this page:

Real Coaching Club

So far I have created over 20 successful full video courses, hundreds of individual videos, and I have reached people from every part of the globe. Also, because of videos I have been able to build my email list to over 40,000 people.

Without the use of video with my business it is legitimately scary to think where I would be today in my business. I am fully blessed to have the opportunity to do what I do on a daily basis. The freedom and lifestyle this business has brought me is unreal.

Download My Free Video Cash Secrets Course

Let me know what turned your business around.

Why the Government Shutdown potentially made your life more profitable.

As you may have heard by now here in the United States our government has shut down because our congress could not reach an agreement on a budget. Regardless of where you stand on this topic, I want to let you know that this government shut down actually opens up a huge opportunity for you to profit online.

With a shut down like this it is almost a certainty that the stock market will be making some pretty serious moves. Whenever people are confused or unsure about the future ahead the stock market usually makes big shifts.

This is where my friend Eric Holmlund and his business partner Dave Valliers
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people how to successfully navigate the ups and downs of the stock market.

Get more information here:

Their wildly successful course has been downloaded by thousands of people, and
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This offer won’t last long, and as I outlined above now is the perfect time to get the rights to a course that a huge mass of people are looking for daily.

The two keys to success online are to find a group of people with a problem, and then offer a solution to that problem.

The problem is that the stock market is always changing, and will be changing now more than ever with the happenings in the government.

The solution you can offer these people who want stability with their stock portfolio is Eric and Dave’s course that you can aqcuire the rights to from this link.

Now take action and profit while the opportunity is at it’s peak! Don’t let the Government Shutdown get you down. Seize the opportunity in front of you. This is an evergreen niche that even after the Government Shutdown is over will still be extremely profitable with other opportunities for your clients.

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3 Content Creation Tips for Content Marketing, Writing Blog Posts and More

Guest Blog Post: Jeff Herring,

Jeff Herring

Jeff Herring is a content creation expert who has educated thousands of people including many industry leading experts on the art of creating profitable content. Jeff has been featured in the Chicago Tribune, Los Angeles Times, and CBS. His content creation templates are used by business owners globally.

For more information on Jeff Herring’s powerful profitable content creation templates Click Here.

Profitable Content Creation – What to Do When You’re Running Out of Content Ideas (3 Big Tips)

Content Creation Tips

Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right? The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their
struggle to come up with content ideas. Let’s take a closer look at those three stages and more importantly, what to do about each one.

3 Stages

Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.

What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull.

Stage 2 – Ideas are a struggle – Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.

What to Do – Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content.

Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.

What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills.

The Next Step – Your next success step is to check out the 5.0 Version of Profitable Content Creation Templates where you get access to 21 Profitable Content Creation Templates designed for you to create prospect & profit pulling content for your blogs, articles, social media updates, marketing messages, information products and much more, all in 20 minutes or less!

Click Here for Profitable Content Creation Templates
Profitable Content Creation Methods