How You Can Improve Conversion Rates On Your Website

How You Can Improve Conversion Rates

Learn how you can improve conversion rates on your website!

Here are some straightforward ways you can increase conversions. These techniques are being used very effectively by the some of the world’s best marketing specialists because they just flat out work.

The best part is that while all these are considered to be advanced strategies, in reality, they are all very easy and you can put them to use immediately.

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Scarcity Tactics

Scarcity is a something you’ve most likely seen on different sales pages. There is a wide range of strategies that you can use, however, they all basically work the same and it goes like this…

“Buy now before the end of the special pricing time frame or they’ll miss on that price.”

Now, what kind of specials would they miss out on?

Here are a couple of thoughts:

1. Special discounted prices that’ll rise substantially when the time frame expires.

2. An offer or deal they cannot get anywhere else.

3. Unavailability of the product (due to a shortage in inventory)

Basically, your job is to persuade customers to purchase your product right now.
Some customers may leave the website only to come back later to make the purchase. But a majority of visitors that leave your site will never return.

If you want to seal the deal and make the sale, then you’ve got to do it right now while the visitor is on your site. Never give them an opportunity to leave without buying.

If you need a fast, simple approach to use scarcity on your site, then use a countdown timer. To see how easy it is to set up a countdown timer, click here to see a short how-to video.

Scarcity is truly the most effective technique for getting sales because people simply hate missing out on a deal for something they really want. People just don’t like to pass up an opportunity on any deal.

By properly using scarcity strategies, you’ll get people to buy any given deal immediately instead of waiting and thinking about it. This little trick will increase your conversion rates more than anything else.

Offer Free Samples

Believe it or not, but offering visitors something for nothing can really be a great way to gain trust and make the sale and it is based on the principle of reciprocity.

Let’s take an example of a grocery store where free samples of a product are being given away.

Most people will end up buying this product (even if they really don’t want to) because they feel compelled to after receiving something for free.

Many will buy the product because they actually liked it….but also because they felt good about getting something for free. Now there are some that won’t buy at all, but some will still feel some level of guilt for getting something for nothing.

A similar thing might happen in a shopping mall’s food court. Somebody would offer you a sample of pizza and you wind up eating pizza rather than the burger you had initially thought you were going to have. This absolutely works because it has happened to me before.

You can even re-enforce the ‘guilt’ they feel by subtlety mentioning you just gave them something for free. Many companies and organizations use this technique any time they give out free samples.

Have you ever been through an experience where you got a free trial of something and the company followed up with and you and said, “We hope you’re making the most of your free, no-obligation trial!”

They are telling you that they’ve given you a free gift, and now they want you to purchase the real product or full version of the product.

The only advantage here is that the free sample won’t necessarily be anything of a large monetary value and will increase the amount you make in sales versus what it costs you to give these free samples away.

Provide Social Proof

You may have heard that word-of-mouth marketing is the best kind, and it’s absolutely true. Think of yourself as a consumer. Wouldn’t you buy something if someone you knew or trusted gave a product a five-star rating?

This is simply because people trust each other a lot more than they trust advertisers or marketers. This is no big surprise as most consumers are very skeptical.

Now there are different kinds of “social proofs” you can use on your websites to increase your credibility. Some of these include:

(a) Video Testimonials—Video testimonials are an excellent way to gain trust because visitors can see the feedback is coming from people that have actually made a purchase. Of course, it could be your mother and most loved cousins to begin with… however it will only help if the feedback is genuine.

(b) Testimonials—These alone most likely won’t do much unless you re-enforce them by including names and pictures of actual purchasers.

(c) Off-Site Reviews—If you can find people to offer positive feedback on their own sites, your product will sell more because of this third-party endorsement. Your products will basically be pre-sold when visitors land on your page from someone else’s site based on their recommendation. Be sure to link to these reviews from your site.

(d) Case Studies—Another excellent type of social proof is case studies. If you can find genuine cases of individuals who have used your products and profited from them, then these case studies can skyrocket your conversions.

(e) On-Page Popups—On-page popups cannot be blocked by the visitor the way standard popups can. Additionally, they work extremely well if they appear to be part of the actual page. The common types of On-Page popups you will see are lightbox popups or slide up popups.

Give a Strict One-Time Offer

A one-time offer is something you can offer on a very restricted basis. It’s a type of scarcity strategy, which we discussed earlier, yet it is extraordinarily effective, as it guarantees the visitor they will never see the offer again. If you offer this, make sure you offer it only once so your credibility doesn’t take a hit. If they see the same offer again later, they will never believe you again.
OTOs are generally shown after a customer makes a purchase and they don’t really affect your conversion rates, but they are effective at increasing the sales of other more advanced products or add-on products after the user has purchased your front-end offer.

Offer Various Payment Options

Have you ever realized that most online sales pages offer only two of the most common payment options—credits cards and PayPal? With the advancements being made in taking payments online you can now allow your potential customer’s various payment options like debit card payment or three-month deferred payment etc…

If your product is expensive then you may want to consider a more easy and affordable payment plan to help increase your sales. One of the easiest ways is to break the payment plan into three months of deferred payments.
For example, many would find it difficult to pay $200 at one time for a tablet but would be able to afford it in three installments.

So you could divide the sales price of your $200 product into a billing plan of $70 for three months. Then you would actually earn $10 extra for the same product just by letting the customer pay in installments. Try it and see the increasing conversions for yourself.

Know Your USP

USP? What does that mean to increase your conversions?

USP stands for Unique Selling Proposition and your USP(s) is something that will separate you from your competitors in the eyes of your prospective customers.

Remember that a USP does not need to be unique to whatever you are selling and it might already be available in all of your rivals’ products. It is simply unique to your company since you highlight that feature and your competition doesn’t.

A well-known case of USP can be demonstrated with Claude Hopkins’ taking a tour through the Schlitz brewing plant.

While there, Hopkins saw the empty beer bottles being cleaned with steam.

The plant manager told him that he didn’t think that they could use the steam cleaning of empty bottles in the advertising because every beer company did exactly the same thing.

Hopkins understood that the normal consumer had no idea about this part of the process, so he highlighted this information in the Schlitz campaign, and the sales skyrocketed!

So remember, your USP isn’t essentially about being one of a kind. The USP is about telling your clients something that’s unique about you or your product.

6 Must Read Internet Marketing Articles

I wanted to share 6 resources including articles that I have found personally useful to my success making money online. I hope you will take the time to review these and share your favorite marketing articles below in the comment section.

#1) Google’s Own Search Engine Optimization Starter Guide

google-logo

As you know search engine optimization can be an important way to get free website visitors. The problem is that it can be hit or miss, and a difficult thing to completely understand. Even though you can’t rely completley on SEO as your only traffic source I still advise you to at least make sure you have the basics implemented on your site.

Google has actually created their own Search Engine Optimization Starter Guide as a PDF that you can download and read at your convenience.

Click Here for Google’s SEO Starter Guide PDF

To further enhance the SEO you do moving forward make sure you are using social sharing buttons on your site. These are links that visitors can click on to share the content on your site to Facebook, TWitter, Google+, LinkedIn, etc.

If you are using WordPress you can use the Digg Digg

plugin or for your static HTML or PHP sites you can use the sharing options available at www.AddThis.com. They also have a WordPress plgin you can use.

addthis-socialsharingThe key to good SEO is having good content that is good for your users, and that will lead to shares and potential backlinks for your content.

 

 

#2) Get The Inside Scoop On Joint Ventures

ericstipsArguably the fastest and most targeted source of website traffic will come from joint venture partners. These are people in your niche market that have email lists that can promote for you. Eric Holmlund of Eric’s Tips lays out in detail the process he goes through to get joint venture partners.

Eric knows his stuff about this topic and he has made millions in the process because of joint venture partners. He is one of the most qualified people in the industry to talk about this topic. I am also proud to say Eric is a good friend and business partner with myself and Jeff Wellman in the Real Coaching Club.

If there is any lesson you take to heart it is this one on joint ventures.

Click Here For Eric’s Joint Venture Lesson

#3) Make Your website Work Across Multiple Devices

google-think

Learn how to build a website that works on all devices from smartphones, to laptops, to tablets, TVs, and more. With changing technologies more and more people are accessing the web away from their desktop computers or laptops for that matter.

It is more important than ever before to ensure you have a site that works across all platforms. This article will help you learn the basics of multi-device websites, teach you how to test your current website, and further assist with the building of a multi-device website.

This is a collection of articles from Google’s new Think Insights. You can get full articles and case studies here to ensure you are on top of the trends with mobile site optimization, and how this plays into your marketing efforts.

#4) How To Make $1,000,000 Per Month With Digital Products

This is by far the best interview I have ever read on the topic of making money with digital products. Even though this interview was done about 2 years ago it is still extremely relevant today, and this is some awesome evergreen content on the topic of information marketing. Mike Greary who is famous for his course on Clickbank called ebook_cover_medium“The Truth About Abs” reveals deep insights into how he has taken this one digital product and transformed it into an enterprise that is generating over $1,000,000 in sales each and every month!

You also can’t go wrong with the interviewer which is Tim Ferriss.

 

 

Click Here To Read The Interview With Mike Greary

#5) 10 Lessons From A 100K Pageview Post

This article gives you a behind the scenes look at how the author had a single blog post get over 100,000 views! You can glean a lot of insight into how to create content for your blog so you increase the shares, traffic, and exposure for your website online.

Creating content like he lays out is exactly what the search engines are looking for. Use his insights as a guide for your next blog post, and you should see some great results!

Click Here To Read This Article

#6)  What To Expect In SEO The Coming Months

Anyone remotely interested in getting free, targeted traffic from Google or other search engines through search engine optimization should watch this recent video from Matt Cutts who works at Google.

He provides some of the top information out there, and gives you insights that only a Google employee can. You can click here to go to his blog post.

Recap:

I hope you enjoyed these articles or resources. Make sure you bookmark this link for future reference. Which resource that I provided above was your favorite? Let me know in the comments below, and feel free to share your favorite marketing article.

3 Content Creation Tips for Content Marketing, Writing Blog Posts and More

Guest Blog Post: Jeff Herring, www.JeffHerring.com

Jeff Herring

Jeff Herring is a content creation expert who has educated thousands of people including many industry leading experts on the art of creating profitable content. Jeff has been featured in the Chicago Tribune, Los Angeles Times, and CBS. His content creation templates are used by business owners globally.

For more information on Jeff Herring’s powerful profitable content creation templates Click Here.


Profitable Content Creation – What to Do When You’re Running Out of Content Ideas (3 Big Tips)

Content Creation Tips

Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right? The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their
struggle to come up with content ideas. Let’s take a closer look at those three stages and more importantly, what to do about each one.

3 Stages

Stage 1 – Ideas are not flowing – When you sit down to create content you have to repeatedly stop and think about what to write about. The flow has not stopped, it’s just not as easy as it normally is for you.

What to Do – Step back and brainstorm. Make a list of content ideas. Don’t edit – just brainstorm. This is something you need to be doing anyway, so you always have a list of content ideas from which to pull.

Stage 2 – Ideas are a struggle – Even when you look at a list of your ideas, nothing pops out for you. It feels like you are seeing the ideas on a list, but they are not making sense in your head, and not making the trip from your head to your fingers.

What to Do – Take a trip to your supermarket and check out the titles on the covers of the magazines in the checkout line. Thousands of dollars have been spent deciding how to title these articles. Find titles that you can use in your niche and get busy creating great content.

Stage 3 – You are beginning to believe in writer’s block, even though it does not exist. Ideas are not only not flowing, ideas are just plain stuck. Your frustration level is high, and you’re honestly getting a little bit frightened by your lack of ideas.

What to Do – Go to your topic in EzineArticles and look at some of the top articles in your niche. See which ones are getting lots of traffic. Choose an idea that you know will appeal to your community and simply do a better job with it.This is not plagiarism. This is research because you are simply looking for ideas. You are not copying what someone else has said, you are just going to do a better treatment of it because of your skills.

The Next Step – Your next success step is to check out the 5.0 Version of Profitable Content Creation Templates where you get access to 21 Profitable Content Creation Templates designed for you to create prospect & profit pulling content for your blogs, articles, social media updates, marketing messages, information products and much more, all in 20 minutes or less!

Click Here for Profitable Content Creation Templates
Profitable Content Creation Methods

How To Earn Money Online From A Coffee Shop

Recently my business partners’ Eric Holmlund, Jeff Wellman, and I created a fun video for you demonstrating that you can literally make money online anywhere that you can get an  Internet connection and with any device that works for you!

Check it out and let me know your thoughts! We hope you enjoy this as much as we enjoyed making it. (For the record I don’t really use a computer that is that big…lol!)

If you want to get more results with your online business we invite you to try out our Real Coaching Club where you can get access to us at least twice per month, plus access our best training courses and materials in one plus, and also gain a new PLR package each month.

On a funny side note this video was made based on a true story that actually happened to me! I had a local SEO customer meet me in a coffee shop and they seriously brought in their entire desktop computer with them! It took them multiple trips to the car before they got it all inside! Meanwhile I am just sitting there while the coffee shop patrons look on in amazement.

The other interesting thing is that the owner of the coffee shop where we shot this video told us a story about how someone came into a coffee shop once and requested the free “Wiffie” as they pointed to the sign that said ‘Free Wi-Fi’!

While we were hanging out at Eric’s place in Colorado we also shot a video at a baseball game and another one on top of a small mountain that we climbed!

Thanks for being a subscriber and give me your feedback and thoughts below!

Surprising & Yet Powerful Niche Marketing Research

Finding good niche markets to go into is an area that holds a lot of people back. Recently I have been using a really cool way to find profitable niche markets. Watch this video below to find out all about this cool niche research method.

Resources:

These were the links mentioned in the video. Just browse these websites to find potential niches that you can profit from. Look at the websites for sale and see how much they are selling for, how much revenue or profits they have earned, and how the person running them has profited online.

1) www.Flippa.com
2) www.WebsiteProperties.com
3) www.BizBuySell.com
4) BusinessBroker [dot] net
5) www.BusinessesforSale.com

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Please leave your comments below to let me know your thoughts on this video and idea for niche marketing research. Thanks for reading my blog and stay tuned for more training coming your way soon!