I recently came across a new social bookmarking website that you can start adding your links to. This clean looking social website should help you drive more traffic to your website. Visit http://www.laterthis.com to sign up and begin bookmarking your pages on this site. Start getting traffic from another high traffic source. Remember that the more links you have coming into your website, the more traffic you can receive.
This is the first lesson in a five part series that will help you learn how to quickly create, distribute, and profit from your own free reports.
In this first lesson let’s talk a little bit about what you can do with free reports and what they can do for you.
Let me ask you this question….
How often do you see the words “free report” when you are surfing the Web looking for information?
About a million…. right?
It doesn’t matter what topic you’re searching for, everybody seems to be offering a free report on the subject.
The big question is, why?
Why should anybody go to all of the time, trouble, and effort to produce a report that is going to given away for free?
You see the point is NOT to sell the report you create and make a boatload of money from the sales. The entire point of a ‘free report’ is to give it to people in exchange for their names and email addresses.
Not that the report isn’t valuable in itself, but the real value is in the names and email addresses of those who download your report. They are much more valuable than the report will ever be!
The truth be told, with the thousands of free reports that are available online, there are only a few very, savvy marketers who know exactly how to put together a ‘free’ report and market effectively so that it takes on a life of its own and continues to produce phenomenal results for weeks, months, or even years after the report is released. These savvy marketers use their reports to build massive mailing lists, quickly and efficiently.
Don’t get me wrong. The free report list building technique isn’t limited only to Internet marketers. It spills over into brick and mortar marketing as well…or maybe that’s where it started. Who knows? The lines between Internet marketing and Brick and Mortar Marketing have become a bit blurred over the years.
If you don’t believe me, go and perform a search for ‘free marketing reports’ using your favorite search engine. You’ll find free reports about all kinds of products and services. You will find free reports about marketing beverages, sports, music, B2B marketing and dozens of others. The point of these free reports is the same. The idea is to give your potential customer valuable information to in exchange for his or her name and email address for the purpose marketing products and services to them in the future.
One important key to effectively using free reports to build an opt- in list, either online or off-line is that it must contain good, solid information. The information does not have to be completely unique, but it must be accurate and free reports must be well written… no poor grammar or misspelled words are allowed. The information needs to be presented to readers in a clear way, as well.
Another key is that good reports, whether they are free or paid for, must be helpful to the people who read them. Make sure you check your facts and include relevant, timely data.
As you’re creating your report you also want to keep in mind that the whole point of your free report is NOT the actual report. The report is only a means to and end. In the planning stages you will want to decide exactly what you want your report to accomplish and keep those goals in mind as you are writing.
Look for your next lesson on this blog. We will be going over how you can write your own free report in only 60 minute. But until then, I want you to take some time and think about the reasons that you’re writing your report and exactly what you wanted them to do for you. Be sure to take some notes and jot down some ideas, so that you will be ready for the next step.
Thank you for reading my blog. Make sure you come back soon for the other part of this report.
Finding a good WordPress theme can be frustrating at times. Today I just happened to come across a truly amazing free premium WordPress theme by CLICKING HERE.
This theme looks very professional and it surprised me when I saw that it was free to use. You will also notice that it has some great features as well that make editing your blog easier.
Enjoy your new theme!
The Free Google Adwords Keyword Tool is arguably the best keyword research tool available. With their latest update, I can now make this claim. This tool now gives you actual numbers from Google itself that tells you the volume of searches that are done on a given keyword. Before this tool would give you a bar with a volume indicator on it, but now they give you actual numbers. These numbers can really help you identify good keywords that you should be focusing on for your website.
How To Use This Tool More Effectively?
One simple method for utilizing this tool more effectively is to type in the main keyword of your niche that you are trying to target, and make sure that “Use Synonyms” is checked. That will bring up potentially hundreds of other keyword combinations that either use that phrase or a similar phrase.
Once you get your results you can find good niche phrase to easily rank for by sorting by the Advertister Competition. Look for the keywords that get some search volume, but have little advertiser competition or no advertiser competition. Once you find these keywords you can go to Google and search for that phrase in there. The logic behind this method is that if people aren’t paying for these keywords in Adwords, than chances are people aren’t trying to optimize for this phrase on their website. Since there is less competition trying to rank for a phrase there is a better chance you have of getting targeted traffic from that keyword phrase.
Now, I am not saying that you just focus on these niche phrases when you optimize. You should optimize for the more broad phrases on the main parts of your website, but these longtail phrases are great for writing posts or for getting good search engine rankings for niche phrases. Don’t get discouraged if a keyword only has 1,000 visitors per month. That is not a bad thing because if you can get 5% of those visitors each month, that is an additional 50 targeted prospects that will see what you offer, and you do the work once to get ranked.
Why This Tool Blows WordTracker Out of the Water
Many of you are familiar with WordTracker as a keyword research tool. I feel that this tool totally blows Wordtracker out of the water because I feel the data is more accurate than WordTracker, and also the amount of keywords that this tool picks up way exceeds WordTracker and their limited resources. The other reason I like this tool better is the price. It is FREE! You can’t lose with it.
Here is a link to this tool again – https://adwords.google.com/select/KeywordToolExternal
Other Important Notes
Also, when using this tool and considering the volume they show there, remember that these numbers do not represent data from other search engines like Yahoo or MSN. So keep in mind that across the board the volume is higher.
Also, as of the date of writing this the tool is displaying numbers and not volume. The search engines change often, so at any point they may not display these results, but even then this is the best tool out there for keyword research in my opinion.
More FREE SEO and Traffic Generation Tips
If you would like to access more free SEO and Traffic Generation tips than I highly recommend that you visit www.SEOCounts.com for a FREE SEO and Traffic Generation Report.
Two websites I wanted to make sure that you are tapping into for your online marketing efforts are www.backpage.com and www.oodle.com. These are both free online classified portals. Here is an idea for how you can use these two websites to drive traffic to your website:
Make a post in items for sale with the title of the post being the name of the product you promote on your website. Whether you are an ecommerce store owner or an affiliate you can insert your link back to your website. Since your link is active on a high traffic website you can get a lot of exposure for your offer. The beauty of these two websites is that you can make the hyperlinks live.
Another way to increase traffic even more with this opportunity is to actually bookmark your listing page as this will help make that page potentially get ranked in the search engines so you can get more traffic that way.
Make sure you look at these two websites to really increase traffic to your website starting today. I am on my way to implement my own tip right now!
The other day my little 1 year old did something that you can learn from to improve your conversions dramatically. She has been giving “fives” for quite a while now. One day as I held out my hand so she could give me a five, I decided to put up another hand just to see what she would do. She stared for a while at both hands and all of a sudden she pushed both hands away and looked the other way. Although she was just being silly, she still made a great point and didn’t even know it.
See a lot of times we will give people too many choices when it comes to making the decision that we want them to. If you give your website visitors too many choices, most of the time they will just leave your website. You have to show your potential customers what you want them to do. If you want them to opt-in to your newsletter than make that the focus, and if you want them to purchase than just give them that option. Don’t give them too many options on the same page. It must be clear to them what you want them to do.
You will find if you focus your attention to one action per page, your conversion rates will go way up.
Hope you have a great and profitable day!