Marketing your business online is becoming more and more important every single day. Statistics are showing that original advertising methods are slowly becoming less effective because of the emergence of the Internet. In this article I want to lay out a simple, effective strategy for how you can start promoting your business online even if you don’t have a website.
Want to know the best part of this strategy? It is absolutely free to implement!
I am going to show you how you can use video marketing to increase your exposure. Video marketing is so important because video hosting sites like YouTube will come up in the search engine results and also the YouTube site alone has more activity than the Yahoo and MSN search engines! That shows you how effective this can be for your business.
Here are the steps.
Step 1: Record Your Video – Using a basic web cam on your laptop or a digital camera that lets you shoot short videos you can create a video. Just record yourself talking about your business, your services, and introduce people to who you are.
Step 2: Add Phone Number To Your Video – Import your video into Windows Movie Maker, a free software on your computer. Use the caption wizard option to add your phone number to the bottom of the video so it shows up below you while playing. Use their tutorials to do this.
Step 3: Create Your Video – Next you create your video by choosing the Publish Movie option. Save it to your computer.
Step 4: Promote Your Video – Upload your video to video hosting sites by uploading it to YouTube.com and Revver.com.
Step 5: Submit Your Video – After uploading your video to their sites submit the video by putting in a title which should be your main keyword phrase your customers would use to find you online. For example if you are a flower shop in Stillwater you would say. Stillwater, Oklahoma Flower Shop for your video title. In your description include your phone number there. For tags or keywords use your main keyword phrase for your niche market.
Step 6: Bookmark Your Video – An optional, but effective strategy is to go to Digg.com and bookmark your video on their site. Submit the link to your video and make the title of the link be your main keyword phrase to further promote your business and video online.
Now, you can repeat this step for additional keyword phrases and are working towards getting more exposure for your business online.