This leaves the door wide open for you. The first step to any successful direct mail marketing campaign is to find a good, targeted mailing list that you can send your mailings to.
The second step of a successful campaign is for you to understand your break even point. The good news is that one of the leaders in the direct mail industry, BBDirect.com, has created a free direct mail response break even calculator that you can use below.
BBDirect.com – Mailing Lists