Using direct mail to bring new prospects to your website is still an effective strategy to consider. Actually with most people using online banner ads, social media ads, or email marketing to target prospects the physical mailbox is rather empty for many prospects.

This leaves the door wide open for you. The first step to any successful direct mail marketing campaign is to find a good, targeted mailing list that you can send your mailings to.

The second step of a successful campaign is for you to understand your break even point. The good news is that one of the leaders in the direct mail industry, BBDirect.com, has created a free direct mail response break even calculator that you can use below.

BBDirect.com – Mailing Lists