The problem is that building your email list up in the niche you are targeting may take weeks, months, or even a few years to get a large enough group of people to see any decent results from a campaign. One solution is to consider purchasing a list of email addresses from people who have opted-in for this very information. Often times these lists also consist of people who have purchased products in that niche market as well which make them even a more likely candidate for your offers.
Warning: Proceed With Caution!
Even though this method of reaching your targeted audience can be highly effective, you also need to be extremely careful. When done correctly studies have shown that investments into email marketing see returns of close to $40 for every $1 invested. One of the things which occurs is many unreliable business lead companies have started selling email lists with thousands and millions of junk email addresses. They don’t care about the quality of the list you are receiving and basically are trying to excite you with a large quantity of leads. This isn’t always the case. You want to find a reliable company that can provide you 1,000 to 10,000 quality email leads.
These good mailing list companies do what is called data scrubbing. This means they clean their data to ensure the email leads you receive have an active email and they also are careful to only include the leads where people have opted-in to receive emails from marketers. This is very important because when dealing with email marketing you want to remain CAN-SPAM compliant.
Reliable Email Sales Leads Provider: BBDirect.com
Since I am recommending the business model of purchasing email lists to test your niche or try to generate some of your own opt-ins or sales, I wanted to give you access to a company that I personally trust to help you with your email list needs.
The company is BBDirect.com. I know the owner of this company personally and he has a very friendly and responsive staff that is able to assist you with your sales leads or email list needs. Click here for a free quote on an email list to promote your offer. I recommend you go to their website and fill out the form to get a quote or call them.
Recommendations to Increase Email Campaign Effectiveness
Here are a few ideas to ensure you have the best success with your email campaign.
1. Send Them to Your Squeeze Page
Instead of just sending them to an affiliate offer you should consider sending them to a squeeze page or a lead capture page so you can get their name and email address.
Here is an example of one of my squeeze pages that you can model if you want. Just click on ‘Save-As’ from the file menu inside your web browser to save that template to your computer.
So come up with an offer like a free report, interview, free video, etc. To create the content for this offer you could use PLR material. If you pay to rent an email list then you will want to send them to your offer to get the real serious ones on your list so you can follow up later with affiliate promotions or your very own offers.
2. Have Good Email Copy Prepared
You will want to have good email copy ready to go for your campaign so after you pay for it you can send the list provider the data they need to send out your campaign or solo ad. To get some ideas just look at the emails you receive from other Internet marketers and emulate how they structure their emails.
3. Don’t Overspend
Just like anything else I recommend, you will want to make sure you don’t overspend and only invest what you can afford to get things going. Don’t jump in and invest your last dime to live on, but if you have a marketing budget set aside to grow your business this is a great way to go. Just spend what you can afford on your first campaign and if you are happy with the results, then invest some more.
Also Consider Direct Mailing Lists
With nearly every company using email marketing the physical mail box of many people is becoming emptier and emptier. This is a great opportunity for you to get in front of people that aren’t being marketed to all that frequently.
“A recent Consumer Channel Preference Study by Epsilon Targeting found that 60 percent of U.S. consumers ’enjoy checking the mailbox for postal mail’.” —- From Deliver Magazine Article: “Which Channel Are You On?”
BBDirect.com does offer sales leads in the form of direct mail marketing lists. These lists are also scrubbed to ensure the most accurate campaign. If you do direct mail you would create a basic postcard online and upload the mailing list to the company who created your postcard. They would send them all out on your behalf.
Your postcard really doesn’t need to be all that fancy and can just be a solid bright color with your text and a simple website to type into a computer. You could even use a headline like you would use on a squeeze page. So for example you could do a yellow postcard with a black headline and website link.
As is recommended with doing an email blast you should send the leads to your own free offer to get them onto your list. Just be careful on the overall costs and make sure you budget for the leads, the postcards, and the postage. For 1,000 postcards to be created and sent out you may be looking at around $400 to $500. So it isn’t terrible to reach that many people, especially if they are clean and targeted leads.
Why Go With A Smaller Mailing List Company?
There are many other mailing list companies out there and some are very well known. The main reason I didn’t recommend them is that their prices tend be higher than most other companies because they have a much larger overhead. They also spend millions upon millions in advertising. So there is a tradeoff and I find most of them have access to the same set of leads.
Request a quote with BBDirect.com today to see if this is an idea you want to pursue. The great thing is that you can even run this for niches you may not be a part of yet. Just create an offer for those other niches and see if you want to expand further into that market.
As always, I look forward to your comments below this post!
