Make Money Online - Work From Home Tips

I am both excited and shocked at the same time that Google would publish a Search Engine Optimization Starter Guide. They typically keep really quiet on anything related to SEO. This is a big step for them. It is a basic guide to SEO, but a very good one at that. You should certainly check it out as you may get some good points from it. Google even says the following, and I quote:

“Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.”

This guide won’t show you anything earth shattering I am sure. I haven’t had a chance to totally review it yet. This is great information that you will want to read and review. It will help you in your business.

Google Search Engine Optimization Starter Guide - Click Here

Enjoy!

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In this lesson we will go over how to choose a topic and gather information so that you can begin writing your report. This part of the process is actually the most time-consuming, and  one you have mastered your research and gathering techniques you will be able to quickly write your reports in 60 minutes, sometimes even less.

As we discussed in the last lesson free reports are a popular tools used by Internet marketers to build their mailing lists and make big profits fast. The reason so many savvy marketers use free reports so often is simply because they work.

Once you understand that people search the Internet because they want or need information it easy to understand why free reports work so effectively. People are constantly seeking for information on subjects that will make them feel better, look better, get smarter, or solve a problem. If you provide them with a free report that will help them solve their problem, you will look like an expert in their eyes and  that alone can do a lot to increase your reputation and your selling power.

Reports can take many forms but no matter what the form, a report is simply a written document that provides information about a
specific subject.

Don’t worry, writing a report doesn’t have to be a tedious or time consuming task. A short report can be written in as little as an hour provided that you have access to sufficient information on the subject and since the Internet really is the “Information Super Highway” information on almost any subject is readily available with a few clicks of your mouse.

Today we’re going to talk about creating your first report from scratch.  The first thing that is required for your report is a topic.

The topic that you choose to write your report on should be one that is directly related to the topic of your website or product, because you want the people that will be downloading and reading to be interested in the information that you are providing for them.

The easiest method that I have found for deciding on a topic is to choose a broad subject first and then narrow it down to two or three specific points. A good way to do this is to ask yourself some simple questions.

For instance;

What does my product or service have to offer consumers?

What are the major selling points of my product?

Who are the people that will be reading my report?

What are their needs concerning this topic?

Once you have answered these and any additional questions you may have concerning your audience, you can then begin to formulate your objectives. Your objectives will indicate exactly what the readers of your report will go after they have finished it.

For example, for a web design report one objective would be “After you have finished reading this report you will be able to add
an image to a web page.”

If you get stuck for ideas try asking your current list of subscribers or customers and see what they need help with. Do some research by visiting blogs and forums that relate to the products and services that you sell and see what their customers, thoughts and concerns are.

Another good way to do some quick research is to set up a free account at a fairly new website called www.ask500people.com.
This site allows you to post your questions in a format that makes it easy for you to receive hundreds of responses from people all
over the world and you can use this information to narrow down your choices quickly.

Once you have settled on a topic for your free report, the next step is to gather information that is related to that topic.

This can be easily accomplished by referring your favorite search engine again. This time just plug in some key words related to the
topic that you have chosen.  Don’t worry that you won’t be able to find enough information to work with. In fact, most of the time it’s
the exact opposite. Chances are, you will find too much information rather than not enough. Be prepared because you are
going to have to sift through and consolidate the information, but if you have narrowed your topic down properly, it won’t be all that
difficult.

That’s it for today’s lesson, but you do have homework. I want you to get out your notepad and start doing your research. Remember to think about what your product has to offer, narrow down your topic and main objective, then start jotting down some ideas and links to information that you can use to write your report.

In the next lesson on this topic we’re going to talk about how to construct an outline for your report, so that your job will be much easier when you begin writing. Plus another way that you can construct your reports without doing all of the writing yourself. I appreciate you reading my blog.

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This is the first lesson in a five part series that will help you learn how to quickly create, distribute, and profit from your own free reports.

In this first lesson let’s talk a little bit about what you can do with free reports and what they can do for you.

Let me ask you this question….

How often do you see the words “free report” when you are surfing the Web looking for information?

About a million…. right?

It doesn’t matter what topic you’re searching for, everybody seems to be offering a free report on the subject.

The big question is, why?

Why should anybody go to all of the time, trouble, and effort to produce a report that is going to given away for free?

You see the point is NOT to sell the report you create and make a boatload of money from the sales. The entire point of a ‘free report’ is to give it to people in exchange for their names and email addresses.

Not that the report isn’t valuable in itself, but the real value is in the names and email addresses of those who download your report. They are much more valuable than the report will ever be!

The truth be told, with the thousands of free reports that are available online, there are only a few very, savvy marketers who know exactly how to put together a ‘free’ report and market effectively so that it takes on a life of its own and continues to produce phenomenal results for weeks, months, or even years after the report is released. These savvy marketers use their reports to build massive mailing lists, quickly and efficiently.

Don’t get me wrong. The free report list building technique isn’t limited only to Internet marketers. It spills over into brick and mortar marketing as well…or maybe that’s where it started. Who knows? The lines between Internet marketing and Brick and Mortar Marketing have become a bit blurred over the years.

If you don’t believe me, go and perform a search for  ‘free marketing reports’ using your favorite search engine. You’ll find free reports about all kinds of products and services. You will find free reports about marketing beverages, sports, music, B2B marketing and dozens of others. The point of these free reports is the same. The idea is to give your potential customer valuable information to in exchange for his or her name and email address for the purpose marketing products and services to them in the future.

One important key to effectively using free reports to build an opt- in list, either online or off-line is that it must contain good, solid information. The information does not have to be completely unique, but it must be accurate and free reports must be well written…  no poor grammar or misspelled words are allowed. The information needs to be presented to readers in a clear way, as well.

Another key is that good reports, whether they are free or paid for, must be helpful to  the people who read them. Make sure you check your facts and include relevant, timely data.

As you’re creating your report you also want to keep in mind that the whole point of your free report is NOT the actual report. The report is only a means to and end.  In the planning stages you will want to decide exactly what you want your report to accomplish and keep those goals in mind as you are writing.

Look for your next lesson on this blog. We will be going over how you can write your own free report in only 60 minute.  But until then, I want you to take some time and think about the reasons that you’re writing your report and exactly what you wanted them to do for you. Be sure to take some notes and jot down some ideas, so that you will be ready for the next step.

Thank you for reading my blog. Make sure you come back soon for the other part of this report.

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I personally purchased the Ultimate Search Engine Loophole from Dave Kelly and Chris Rempel and I feel it is brilliant product, and something that I am going to have a lot of fun with. With that said though I do not recommend this product to everyone. After reviewing this product it is not meant for someone that is brand new to Internet marketing as you are required to do somethings you may not be too comfortable with starting out. It is not that anything is hard in this system, it is just something that you need some experience to be able to make it work correctly, or to even understand it all. It is not that it is a bad system, it is just not designed for new marketers.

Ultimate Search Engine Loophole - Click Here

Further this Ultimate Search Engine Loophole system does require some effort on your side initially, but once that effort is done at the beginning it should run pretty smoothly. The payoff is tremendous once you hit these top spots for these tough to rank for keyword phrases. The power that this system gives you in marketing online is tremendous, and also having websites ranked high in the search engines can bring you a tremendous amount of autopilot profits. This system certainly takes affiliate marketing to a new level because it gives you the opportunity to achieve top rankings for some of the most competitive phrases online. You can achieve these rankings in less time.

Ultimate Search Engine Loophole - Click Here

This system is well laid out, and you should at least checkout all that they have to offer on their sales page and make your final decision from there. I personally recommend this product if you are looking for a good way to increase the amount of targeted visitors that come to your website. Also, this sales letter will help you really understand an interesting concept of just how truly powerful the MSN search engine is. I personally have written off this search engine because of the low traffic it receives, but I must say that I am impressed and excited about all of the possibilities that this great search engine offers.

You owe it to yourself to consider the Ultimate Search Engine Loophole.

Click Here To Learn More Today!

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Researching your niche is an important stage because you want to find out if your chosen niche will be profitable for you. Plus you are entering the beginning stages of product research as well.

Remember, in this stage, you especially want to know…

·    Are other people passionate about your niche? If not, do they have a desperate problem they want to solve?

·       Is the market big enough, but not so big you’ll have too much competition when you’re just starting out?

·       Do the people in this niche spend money?

·       What products are being successfully sold right now to this niche? Can you sell something similar? Can you improve it, give them something they want that all other products of their kind are currently lacking?

Let’s run through the steps for this important strategy.

Step 1 – Keyword research. Build a spreadsheet with the most common searched-for terms for your niche. Start with some basic keywords (i.e. if you were in the crafts niche, you would start with the word “crafts” and branch out from there)

Here are some good keyword tools to help you generate your starting list:

·         http://www.kwbrowse.com - Good keyword visualization tool

·         http://freekeywords.wordtracker.com - Free version of keyword tool Wordtracker

·         http://www.goodkeywords.com - Free Windows software for finding keywords

·         http://www.digitalpoint.com/tools/keywords/ - Search engine keyword tracker & keyword ranking tool

·         http://www.nichebotclassic.com - Still a great resource, also powered by Wordtracker

·         http://www.keyworddiscovery.com - Paid or free trial

·         https://adwords.google.com/select/KeywordToolExternal - Google’s free tool

There are MANY more keyword research tools out there. With the demise of Overture’s free service, many of them are still out there, but provide outdated or useless information. These are a good bunch to start with.

A couple more useful resources:

·         http://www.terapeak.com - Researches eBay auctions over the last 30 days

·         http://addictomatic.com - Research site that scrapes the web for keywords you specify

Step 2 – Discover your major competitors in this niche. Perform some Google searches for your main competitors and see who the advertisers are in the right-hand panel (i.e. Google Adwords advertisers).

Make a list of the top 10 competitors you will face (i.e. only those who sell similar products to what you are considering—for example, if you’re going to sell an info-product, ignore the ones with physical goods).

This is one gem for finding out if your market is hot. If companies are paying for advertising for similar products as yours, it’s a good indication they’re making money. If they weren’t, they could afford to keep paying for ads.

Step 3 – Research the top discussion forums and communities for your niche.

Do a search on Google for forums in your niche. For example, if your niche is freestyle Frisbee, you might do a search for “freestyle Frisbee forum” or “freestyle Frisbee discussion board” or “Frisbee discussion”.

Forums are a GREAT way to find out what your market wants. Sign up as a member to these forums and start by “lurking”. That is, just spend some time reading all the posts. Then when you feel more at ease with the group, introduce yourself and start asking questions. Tell them you’re considering buying one of your competitor’s products. Get their feedback. Ask them what they like and don’t like about it, etc.

Step 4 – What blogs do they read? Check out the top blogs in your target market by doing a search on:

·         http://www.technorati.com

·         http://www.blogcatalog.com

Also check out the “blogrolls” at each of the blogs you visit and see who else they’re linking to. Make a list of the top 10 to 20 blogs or so here:

Step 5 – Check out YouTube.com and Google Video (http://video.google.com) and do a search for your keywords. See what videos come up. Are they marketing-related? Do they include a website address on it to learn more, where they’re selling a product or service?

Step 6 – Do a search on Google, Yahoo, and MSN and see who has the top rankings for your keywords

Step 7 – Other miscellaneous research. Search PRWeb.com and look for any press releases related to your market. Search EzineArticles.com and save the articles that are related to your market. Use Alexa.com and Compete.com to see which of your potential competitors are getting the most traffic. Search Google using your keywords and add “+ezine” or “+newsletter” at the end to find email newsletters.

Step 8 – Search clickbank.com and cj.com to see what products in your market are being sold and for how much.

Armed with this information and the information in the other posts you now have plenty of information at your fingertips  to ensure you find the best possible niche markets to get into.

Filed under: Niche Marketing, Make Money Online Methods | 2 Comments »